Color grading for a Lexus campaign featuring their new NX 350h.
Stills from the final grade, directly from the Davinci timeline
Overview of the visual and technical choices that shaped the final look
Clean, contemporary palette built around steel-grey tones and soft urban neutrals. I controlled contrast and refined saturation for a high end aesthetic
Made sure the body lines remained crisp even in low contrast weather. Reflections, raindrops, and specular highlights are shaped to maintain depth and realism.
Ensured full shot-to-shot consistency across wide angles, close-ups and rolling shots.
If you’d like a grade with this level of attention to look, consistency and visual storytelling, let’s talk.
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